Robert Vidaure

Say Hello

Robert Vidaure

Say Hello

Robert Vidaure

Say Hello

Robert Vidaure

Say Hello

Southern California-based Civic Designer committed to using design to make a positive impact on society.

Southern California-based Civic Designer committed to using design to make a positive impact on society.

About

For the past 17 years I have worked with various in-house communications and marketing teams for local government, higher education, and community organizations. I’ve also helped local businesses build their brand and connect with their audiences.

To connect with local creatives in the Inland Empire, I co-founded The Orange Space, a community-driven coworking space for entrepreneurs and creative professionals. I recently co-founded General Plan Co., a branding and digital marketing firm that helps cities, development agencies, and civic organizations build better-connected communities.

Newsletter

Learn about how designers are shaping our cities, enhancing public services, and creating inclusive spaces for all.

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Book List

I’m a slow reader, but when I do finally finish a book I can’t wait to share what I’ve learned.

Complete List

Prints

I love to travel and document by taking tons of photos, but I never do anything with the photos I take...until now.

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Design Philosophy

The “design for good” philosophy emphasizes creating technology and products that have a positive impact on society. It stems from the idea that designers and technologists have an ethical responsibility to consider the broader implications of what they build. A design for good approach involves focusing on core human values like privacy, transparency, equality, and sustainability when developing new innovations.

The goal is to anticipate potential harms and proactively design solutions that empower users and promote individual and collective wellbeing. Key tenets of design for good include prioritizing user needs over business interests, ensuring accessibility and inclusivity, and upholding privacy and security. By embedding ethical considerations into the design process, the hope is that technologists can create innovations that spread opportunity, combat bias, and make a meaningful difference in people’s lives.

Design Philosophy

The “design for good” philosophy emphasizes creating technology and products that have a positive impact on society. It stems from the idea that designers and technologists have an ethical responsibility to consider the broader implications of what they build. A design for good approach involves focusing on core human values like privacy, transparency, equality, and sustainability when developing new innovations.

The goal is to anticipate potential harms and proactively design solutions that empower users and promote individual and collective wellbeing. Key tenets of design for good include prioritizing user needs over business interests, ensuring accessibility and inclusivity, and upholding privacy and security. By embedding ethical considerations into the design process, the hope is that technologists can create innovations that spread opportunity, combat bias, and make a meaningful difference in people’s lives.